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The domain of SEO (Search Engine Optimization) is ever-evolving. Its history and current SEO trends demonstrate how SEO practices and methods are changing all the time. These are some of the newer SEO strategies that SEO companies Australia are using now.
Influencer SEO
As influencer marketing keeps being used by every marketer out there, this new marketing tactic has made its way into SEO. Advocates claim that - given that influencers have a kind of following already that businesses can tap into, influencer marketing is substantially less expensive than traditional marketing and significantly shortens the time it takes to reach audiences.
Establishing Data Centers for Outsiders
Search engines like Google are gradually phasing out the support for third-party cookies. Enterprises must therefore develop their own first-party data hubs - so as to use consumer data. This SEO strategy will help you create a targeted, tailored internet marketing strategy in 2023 to increase your revenue.
Optimizing for Non-Text Search
Search engines are used by people today to find text and visual information. Many businesses have not yet looked into these innovative, non-text-based search solutions. Including this SEO technique in your marketing strategy for 2023 can provide you with a better chance to target your market, drive traffic to your website, generate more leads, and boost your bottom line.
Interactive Content
Interactive content has been demonstrated to garner twice as much attention as static content and can be used in a variety of marketing initiatives, including webinars and virtual events. Depending on how the audience is supposed to be engaged, such as through awareness-raising or audience participation, interactive content can be made in a variety of ways. User engagement can be increased by SEO agency in Kolkata experts by incorporating interactive elements like games, infographics, quizzes, shareable tweets, polls etc.
Predictive Search
Predictive search is frequently associated with Google's Auto-fill function. On the other hand, Google Discovery is a type of feed that serves as a source of videos and articles for mobile users. It is now much more directly related to predictive search. Despite still being a relatively new service, Google Discovery has amassed over 800 million users.
With so many factors at play, and despite the fact that marketers are unaware of the algorithm, it is anticipated that this kind of predictive search will develop into more intricate information distribution systems. Google Discover also has the ability to be a fantastic tool for generating website traffic. You can exploit this tool and develop your content peppered with the kind of keywords and phrases that would be suggested in Predictive search.