3 Tactics Best Digital Marketing Companies Employ

What separates best digital marketing companies in Kolkata from their mediocre competitors is the kind of strategies they employ. Whether you’re taking up the DIY approach or are trying to make the right hire decision, here are 3 tactics that the best market players use:

i.Content Marketing with SEO

No more is Search Engine Optimization a standalone activity. In order to rank higher on search engines, it’s important that your SEO strategies have a fine blend of content marketing. Because SEO attempts with no (or poor) contents are as good as having NO optimization strategy. All your on-page and off-page SEO efforts must have a solid framework of right content. If not, you will NEVER rank high on the likes of Google and Bing today.

ii.Conversion rate optimization

Over the years, the scope of SEO has changed drastically. Once, it was all about ranking high on search engines. Following, best digital marketing companies in Kolkata started taking the inbound traffic as KPI. And now, the conversion rate has become an equally important metric. So, these days, top professionals spend a ridiculous amount of time in optimizing the landing pages for higher UX.

iii.Deep internal linking

For long, SEO professionals have obsessed outbound links. They are still important (not as much though). However, in recent times, search engines have started focusing a lot on deep internal linking. Your web pages must be well-linked with each other to facilitate easy crawling of spiders and better navigations for users. For top market players, this has become a very integral part of their strategies. 

So, if you’re taking up DIY steps, spend a lot of time in these tactics. And if you’ve hired a cheap digital marketing company in Kolkata, make sure their strategy incorporates these 3 tactics.

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