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Mobile search traffic is increasing rapidly. In fact, mobile searches now account for more than half of all searches worldwide.
Mobile SEO, or mobile-friendly websites, is the practice of optimizing a website for mobile devices.
The basics
Mobile SEO is a lot like traditional SEO, but with a few exceptions. The main difference is that mobile users are used to searching for information on their phones and tablets, so your content should be optimized for mobile devices as well.
The foremost thing that needs to be ensured is that your website is mobile-friendly. Google has made it easy for you to check your site’s speed using Chrome’s “PageSpeed Insights” tool. You can also use the “Mobile-Friendly Test Tool” from GitHub to see if your site passes Google’s criteria for mobile-friendliness.
After making sure that your site is mobile-friendly, it’s time to start optimizing it for search engines like Google and Bing.
Mobile SEO includes things like:
- Themes and fonts that are responsive to different screen sizes.
- Mobile-friendly site architecture, including responsive design.
- Mobile-friendly URLs, so you can access your content from a mobile device.
- Mobile-optimized images, videos, and other assets that display properly on mobile devices.
- Mobile search results pages that load quickly and do not adversely affect the user experience with slow loading pages or browser crashes.
Common mobile SEO tips
Here are some of the common tips advanced SEO services providers often give:
Use a mobile-friendly URL
This is the first step to making your website mobile-friendly. A mobile-friendly URL is a URL that can be easily accessed by users on their mobile devices. This includes calls to action, navigation, and other features of your website
Add relevant keywords in the URLs
The more relevant keywords you add to your URLs, the better they will rank on search engines like Google, Yahoo! or Bing.
Continue reading: Mobile SEO: A Quick Beginner’s Guide (2/4)