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Should you promote on the internet? And if so, where is it? Should you spend on paid search, paid social, or other forms of advertising and sponsorship? In this blog, we'll look at some of the most popular and specialty advertising options available to get you in front of your target client, as well as how much you should spend and which platforms are best for you.
As newsfeeds become more clogged, inboxes swell, and Google's first page becomes more competitive, we must develop new ways to contact and engage our prospects. Although produced, curated, and earned media are still effective, purchased ads can help you reach a new audience or repeat your message to ensure it sticks.
When considering online advertising solutions from digital marketing companies in India, keep your customer's journey in mind. Is she going to Google a product or a solution? Will he ask pals for social media references? Do people look for further information on popular discussion boards? Or do they go to industry-specific websites?
Understanding where your customer's journey takes her can help you decide where to spend your advertising dollars most effectively. You can select from the choices listed below.
Paid Search
When your customer's path leads her to search engines for further information, research, or advice, it's time to invest in sponsored search ads.
You can display your ad at the top of search results pages, in local map results, show shopping advertising, and on partner sites throughout the web.
While some people use search ads to raise brand awareness, the most common use of search advertisements is to direct traffic to a specific website after someone has demonstrated commercial intent. As a result, you don't want to direct users to your home page. Instead, it's critical to design high-converting landing pages that guide visitors down the sales funnel.
Google Ads
Most digital marketing company in UK begin and end their search advertising here. That makes it reasonable given Google's dominance in search traffic.
Who it's for: Almost any business can (and should) advertise on Google. Certain verticals are restricted, as is the case with most internet advertising platforms these days.
If you conduct a search for some of your most valuable terms and see advertising at the top of the page, this is a clear indication that you should be using Google Ads.
It operates as follows: The Search Network and the Display Network are the two networks that makeup Google Ads. Google's search results pages, other Google sites such as Shopping and Maps, and search sites that collaborate with Google comprise the Search Network.
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