10 Signs Your Website Organic Traffic will Drop in First-Half of 2021

Of course, there’s no objective way to really know when and how your site’s organic traffic will drop. With Google rolling out algorithm updates every so often, the SEO landscape is continuously evolving, maturing and getting more complex to work around without the expert help of an SEO agency Australia, USA or India by your side.

But that said, there are certainly a few signs that underline a website is poorly positioned; signs that show the website will do worse on SERP.

Here are 10 signs your website’s organic traffic will drop in the first half of 2021:

1. You haven’t yet prepared for Google’s Page Experience algorithm update – or you aren’t preparing for it. It is a big update that’s expected to impact a lot of websites. 

2. The loading speed of your website is slow. It’s more than 5 seconds. 

3. Your website is filled with poor-quality content. The webpages and blog posts are stuffed with keywords and the content provides no real value to the visitors. 

4. The average bounce rate is high, which suggests more people are leaving your website without engaging, perhaps because your website is poor. 

5. The website performs poorly on mobile devices. The pages do not load or display properly. 

6. Your website has gotten backlinks from irrelevant and poor quality sites. Remember, no more the number of backlinks the Holy Grail; the quality of backlinks is more important.

7. Your website is attracting irrelevant visitors, which is resulting in low session duration. Low average session duration, meaning visitors are staying on the site for very little time, is bad for SEO. 

8. You don’t have any internal link building strategy. The internal pages aren’t linked to each other in a relevant manner.

9. You aren’t using data to make an informed decision. Analytics can reveal you a lot of insights around what kind of traffic you’re attracting, what opportunities you’re missing, and how you can improve your website’s ranking. If you aren’t using analytics, or if you aren’t taking data seriously, you’re in for a big drop ahead.

10. You don’t regularly audit your website and optimize it further. Remember, SEO isn’t a one-time thing. Your site isn’t perfect. It requires constant auditing and optimization so to rank higher on SERP – and maintain that “higher” position.

These are 10 signs that your website traffic will drop in the coming months. 

If you indeed see these signs, make quick fixes and bring your website on the right track. 

If you need help, consider hiring a digital marketing agency in Kolkata, India. Have SEO experts by your side who can navigate you in the right direction.

Audio : 10 Signs Your Website Organic Traffic will Drop in First-Half of 2021