Are You Making These 5 Keywords Research Mistakes Unknowingly?

Ask any best SEO company in California, Toronto, Kolkata, London or anywhere for that matter… They would tell you many big brands hire them – and pay them big – just for keywords research.

This alone underlines the importance of keywords research in SEO, as well as brand’s overall online visibility, growth, revenue, and sustainability.

This is exactly why you should be mindful and smart when doing keyword research.

But, of course, it’s far from easy. With a process as complex as this, there’s a lot of room to commit basic mistakes.

In that context, here are five keyword research mistakes you’re unknowingly making:

Not doing competitive analysis- When you’re trying to rank higher on SERP, it also means you have to de-throne the names who are already at the top. So, the insular view is a bad idea. In addition to focusing on what keywords you want to rank high for, it’s also important to understand what your competitors are ranking higher for. Competitive analysis is important to find out better and high-rewarding keywords.

Not using premium (read: better) tools- Many people use free tools that are highly limited in scope. Even Google Keyword Planner, despite being very powerful, lack easy-to-interpret smart insights and actionable tips. The market is filled with many great keywords research tools that come with a price but are incredibly powerful with intensive insights. Ahrefs Keywords Explorer, Moz Keyword Explorer, SEMrush, and KWFinder are some popular names. Find a good tool that suits your requirement and budget.

Focusing on short phrases- This is a very, very common and fatal keyword research mistake that a lot has been talked about already. If you’re targeting generic, broad match keywords, you’re making a big blunder. No wonder your site isn’t getting the desired organic traffic. As a fundamental rule, particularly when you’re starting and have very little brand presence, you want to focus on long-tail keywords and exact-match phrases.

Picking out-of-context keywords- Yes, it has high search volume and it may even be easier to rank high for. But does that keyword maps to who you are, what you’re talking about, and what you’re offering? Using out-of-context keywords may get you rank higher on SERP and it may even bring you more traffic, but it would also come with a high bounce rate and lower session duration. Both of these metrics are very important in SEO. If they are bad, your site will have a negative hit. So, avoid picking out-of-context keywords.

Overlooking conversions- You have a definite goal. You want to squeeze people into your funnel and drive the desired action from them to generate revenue. But what if your visitors aren’t converting? That’s a common mistake many people face. Bringing organic traffic is just one part of the process; converting the visitors is totally different. The poor conversion has to do a lot with your keywords research. You’re likely attracting poor traffic. This is why when picking keywords, you should keep your conversion goal at the center. What type of traffic would pave for higher conversion? That’s a question that you should prioritize when doing keyword research.

Conclusion

These are five common keywords research mistakes many people make. Are you one of them?

Keywords research is not easy. It’s far from inputting your seed word into Google Keyword Planner. It has its own complexities that require a better understanding of SEO and a strategic approach.

If you’re making these mistakes, fix them.

And if you’re really serious about ranking higher on SERP, generating more organic traffic, and boost your conversions, consider hiring an SEO company in Canada, India, or USA. Working along with experts can be a big difference-maker for your business.

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