3 Digital Marketing Tips from Binod That You Can't Miss

He’s a legend.

He has plenty of gems on digital marketing.

Here are three digital marketing tips from Binod that you can’t miss:

1.Make It Topical to Gain Quick Traction

Swiggy jumped into this viral conversation.

Airtel talked about Binod too.

Netflix India made a reference.

(Courtesy: Twitter)

And Paytm took it to a whole different level:

(Courtesy: Twitter)

These brands leveraged what was viral on social media. And it brought them free mentions on top publications and massive traction in a very short period of time.

That’s the power of topical marketing. And that’s what you should try. (Much like what we’re doing here!)

Identify the trending topics, mold them around the message you want to deliver, and join the conversation in a fun way.

But here are a few tips regarding topical marketing:

• Don’t join every viral conversation. 
• Avoid controversial topics.
• Be creative so that your content feels relevant and fitting to this trend.

2.Get Help Instead of Being A Lone-Wolf

If you’re running a business that’s out here to grow and dominate, the DIY measures will only take you so far.

You need experts by your side who can guide you in the right direction.

Consider hiring a digital marketing company in Kolkata and tap on their expertise.

A good digital marketing agency in Canada or India can assist you to drive higher organic website traffic, run successful social media campaigns, and build a lasting brand value that becomes consumer-favorite.

Going this route is especially important if you’re in a highly competitive niche and are actively working to scale your business.

3.Measure, Measure, Measure, Measure

Many people undermine this but your investments in digital marketing are rendered useless if you aren’t measuring the results.

To know what’s working and what’s not – and then to improve the outcome – you need to measure your campaigns.

If you haven’t already, invest in powerful analytics.

But before that, be clear on your KPIs. There are innumerable metrics a business should care about. But which ones are more important and relevant to their goals – it varies.

So, establish your KPIs, use UTM parameters properly, and invest enough time in your analytics software every week.

Understand the data and then tweak your existing campaigns and efforts to improve their outcome.

Conclusion

Binod’s virality might simmer in a week or two, but his mentioned gems on digital marketing are ever-lasting. ;)

Deploy his tips in your strategy and see your investment in digital marketing yield better results.

Audio : 3 Digital Marketing Tips from Binod That You Can't Miss