3 Essential Ingredients of A High-Converting Sales Funnel

Online selling isn’t about putting up an ad on any platform and hoping someone would buy the product. If you’re looking to build a sustainable business that enjoys a consistent stream of online sales, you need more than just professional SEO services in Kolkata… You need a sales funnel.

Now, there are many dynamics to building a sales funnel. Of course, you need enough traffic, lead generation pages, and solid products. These are quite common elements. In reality, there’s much more to the sales funnels.

To maximize the conversion, you must focus on even all the details, as well as make over-the-top efforts.

1. Enough number of touchpoints

You cannot have a very short sales funnel.

Of course, its length depends on the industry you’re in, your target audience, what you’re selling, and various other factors. However, in general, it shouldn’t be too short. It must have enough touchpoints that ideally covers the customer journey.

So, outline a thorough sales funnel with proper stages.

2. Kickass lead magnets

One, you need a lead magnet.

Two, you need more than one lead magnet.

There are many segments in your target audience that you want to squeeze in the sales funnel. Each has its own unique needs, requirements, and preferences. To suit them individually, it’s a good practice to have multiple lead magnets; this usually converts much higher.

So, create buyer personas for each segment of your target audience. Then create relevant lead magnets for each.

3. Personalized (and streamlined) content

Continuing with the previous point, your target has many segments with distinct needs and preferences.

So, across all the stages of your sales funnel, you must have a wider net of personalized content.

Just writing a few generic blog posts and sending everyone the same emails won’t do the trick for you.

Your content needs to be more targeted. Across all platforms, the content needs to be more personalized that addresses the unique requirements of the targeted segments.

Personalization is one of the best conversion rate optimization techniques.

Conclusion

These are three essential ingredients of a high-converting sales funnel.

If you want to sell more, your sales funnel needs to have these.

Of course, creating an effective sales funnel is easier said than done. So, hire one of the top digital marketing firms in Kolkata for help.

Audio Version : 3 Essential Ingredients of A High-Converting Sales Funnel

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