- Get link
- Other Apps
When you manage to look beyond the dominance of Google, comes Bing and Yahoo. DuckDuckGo is rarely on the priority list of webmasters and marketers. However, the privacy-focused search engine has not only survived till date but it has also managed to cover new heights, becoming a favorite to millions of web users.
According to a latest report in the New York Times, DuckDuckGo clocks around 40 million searches a day. While, sure, it is a very small pie of the search engine market, it’s a pie nonetheless. And basic optimization measures can open your website to a new (and unrecognized) door of organic traffic.
There are many differences between DuckDuckGo and the other mainstream search engines. However, their SEO department shares the same core principles.
Here are 3 basic SEO tips to dominate DuckDuckGo:
1. Get More “Quality Backlinks”
Unlike Google which prioritizes content and backlinks equally, DuckDuckGo seems to have a preference for websites with a higher number of quality links.
So, getting backlinks should have your most focus when optimizing for this DuckDuckGo.
This doesn’t mean you don’t produce high-quality content; you should, after all, what would you be backlinking then? Create relevant content. But make more efforts in winning those pieces of content more number of quality backlinks.
2. Implement Schema Markup
Schema markup or structured data has emerged to be a critical part of the conversation in the SEO community today. And it’s prevalent even when talking about DuckDuckGo SEO.
Just like Google, DuckDuckGo also extracts information from websites to show the rich result on SERP. And websites with rich results, unsurprisingly, tout a higher click-through rate.
So, implement schema markup on your website. Not sure how? Hire a company that offers good quality (and affordable) best SEO services in Kolkata.
3. Don’t rely too much on Local SEO
DuckDuckGo came into existence to provide users higher privacy (something that Google doesn’t primarily care about). So, the search engine doesn’t collect users’ data, like their location.
Meaning, its local SEO isn’t as robust as we’re all accustomed to right now.
So, when creating content, doing keyword research and mapping a link building strategy for DuckDuckGo, do not focus too much on location. Like, do not prioritize keywords like “best restaurant near me”. Instead, keep your attention entirely on providing real value to the audience to the best of your ability.
Conclusion
As the scare of privacy becomes more prevalent in the mainstream, people will look for alternative web/app services. This makes the future of DuckDuckGo quite bright. Experts believe it’s only going to grow, even overtaking the likes of Bing and Yahoo in the coming years.
So, do not ignore it. 40 million searches happen on DuckDuckGo every day. The number is big. Hire a digital marketing agency in Kolkata and work with them to dominate this search engine.