2 Social Media Platforms Business Owners Should Bet Big In 2020

“What’s next?”

“Which will be the next big social media platform?”

These are common questions that (smart) marketers ponder on so to stay ahead of the curve.
Two things here:

• Of course, nobody really knows which social platform will pop next (and which one will tank).
• Just because something is expected to emerge big doesn’t mean you leave and not efficiently leverage what’s big already.

That said, here are two social media platforms that business owners – you – should bet big in 2020:

1.LinkedIn

Over the past couple of years, LinkedIn has seen a massive change. It has gone from being a platform for recruiters and job-seekers to becoming “the platform to be on”, especially for B2B.

There’s a reason, after all, why a whopping 94 percent of B2B marketers on social media use LinkedIn to publish content.

Did you know 50 percent of B2B web traffic originating from social media comes from LinkedIn?

In fact, 80 percent of B2B leads generated on social media come from LinkedIn.(Source)

There are countless such numbers that affirm LinkedIn is the hottest platform right now, ideal for virtually every business, including the B2C. At present, the organic reach here is quite high, which is expected to remain that way through 2020 until the market finally gets oversaturated and the engagement finally drops the way it happened with Facebook a few years back.

So, if you are looking for that one magical social media platform that would change the game for your business, LinkedIn is exactly the name you can rely on.

Recommended Read: LinkedIn Marketing Strategy: 5 Tips To Increase Your B2B Sales

2.TikTok

This might be the unlikeliest choice for business owners but it is happening! So many brands are already on the platform, pushing native content regularly. And that’s exactly what you need to do right away so to dominate 2020.

When you realize attention is the asset, TikTok, today, touts massive attention. Yes, its primary audience is teenagers. But that crowd is fast maturing. A staggering number of grown-ups, too, are using the app.

TikTok stands as the biggest social platform to come after Instagram. And if its growth continues the way it is right now, it could very well compete closely with the photo-sharing app. Being an early adopter in 2019 and 2020, when business owners are still trying to figure this platform, can give you a head start.

Conclusion

These are two social media platforms business owners should bet big in 2020.

Come up with dedicated strategies for each platform, publish contextual content and see the magic happen in your brand traction and eventually in conversion.

Of course, coming up with a good strategy is easier said than done. Execution is even more difficult. So, if you’re lost, hire a good social media marketing company in Kolkata.

A partnering digital marketing company in Kolkata can help you stay ahead in the game through advanced strategies for LinkedIn and TikTok.