3 Keywords Research Mistakes You Are (Unknowingly) Making

It’s much more than just feeding seed words into a free tool and getting a list of keywords. There’s a reason why organizations and SMEs around the world spend big money on SEO professionals.

Keywords research includes much more.

So, if you don’t have a top SEO company USA based by your side, if you’re a DIY ninja, there’s a good chance that you’re making a handful of mistakes in the process.

Here are three keywords research mistakes you are unknowingly making:

1.Picking the most generic and competitive keywords

Not that it’s impossible to rank for such queries. With the right SEO strategy, you can achieve that. However, it’s very difficult. Moreover, it would take time.

Also, just because their search volume is high, it doesn’t mean they would convert well.

So, don’t opt for generic and competitors keywords. It’s a rookie mistake that even pros make some time.

Rely extensively on long-tail, question-based keywords.

a.Targeting keywords that get no or very less traffic

People are obsessed with the idea of ranking high on SERP. In that process, they do not even heed to the keywords they are trying to rank high for.

Targeting keywords that have very less traffic volume is quite irrelevant. You can easily rank high for them. But then what’s the point? You would be ranking high for queries that nobody cares about. The conversion would be non-existent. And you would be spending your efforts on something that wouldn’t return you with the desired rewards.

So, whichever keywords you pick, make sure they have enough demand that ideally fits your business goals.

2.Failing to recognize the intent behind each keyword

People Googling “best diet to lose fat quickly” do not want to read your article on the workout.

Those searching for “buy hairdresser at low price” will not jump on your landing page that explains the basics and features of a hairdresser.

Understanding the intent behind the search query is very important. It makes the biggest difference for your conversion.

Target keywords that are most relevant to your landing page and audience. Don’t optimize pages with any remotely-related keyword just for the sake to improve your ranking. Conversion is just as much on your priority list as search ranking.

Conclusion

These are three common keywords research mistakes that you’re likely making unknowingly. And they might be the biggest reasons you’re failing at your SEO goals. Fix them and you will have everything on track.

If you need any assistance, kindly contact the best digital marketing agency in San Jose.