3 Overlooked But Game-Changing SEO Steps You Must Take in 2018

Create keywords-stuffed contents and get backlinks from authority websites-these two major SEO factors admittedly overshadow others that are equally important-if not more-to help you rank higher on search engine result pages. If you’re looking to champ Google, there are a lot of things you can do, beyond the obvious steps, to help your case for higher website traffic and revenue.

Here are 3 overlooked but important SEO techniques that will change the game for your website on Google SERP:

Include LSI Keywords

LSI or Latent Semantic Indexing is a method Google uses to match the relationship between the search queries used by the users and the content on web pages, and then display the results accordingly.

While long-tail keywords are still equally important, they must also be accompanied by LSI keywords to help the search spiders better understand the intent behind the long-tail keywords and the entire content. They can help you edge others on the result pages, for selected keywords. So starting using LSI keywords in your contents!

External Linking

For long it has been a part of debate whether linking to external websites – and that too with a DoFollow tag – is a right SEO move or not.

However, now it is well-established by top SEO companies that external links improve the authority of the webpage sending traffic to others, without leaking the SEO juice, as was the contention against DoFollow hyperlinks back in the days. Also, the outbound links help the spiders better understand the current page. So wherever necessary, link back to high-quality websites with DoFollow tags to add more value to your content. Google will like it!

Keyword-rich, small permalink

Some people usually make their permalinks too long by stuffing a lot of keywords. They try to make it very descriptive. This is a big mistake. Stop making your URLs unnecessarily endless. Doing opposite is what will help you do well on SERP. Make the permalink crisp, short and keyword-rich. Avoid consonants and conjunctions. Adding year or/location in it can help your case even better by making it more targeted.

These are 3 overlooked SEO techniques that will end up making a big difference for you in the long-run if executed well. If pulling them up looks difficult, you can always hire SEO expert India based. Do that and see how things turn from good to best.

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