Website Search Ranking Dropped? 5 Tips To From Agencies

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Your website won’t remain at the top forever. The influx of organic traffic won’t remain consistent. No matter how “great” your SEO strategy is, your website’s ranking on SERP will fall and traffic will slow down. There will be ups and downs. It’s a normal cyclic pattern.

What’s important, however, is that when your site is experiencing “downs” you take proactive measures to ensure that phase is short and that your site jumps back up quickly. How? You can take a few things from the books of a top digital marketing agency in Canada, the USA, India, or anywhere in the world. Here are five things they do when site’s search ranking of their clients drop:

Identify The Reasons- At times, the drop in search ranking is due to some specific reasons. Maybe Google rolled out an algorithm update. Maybe your site has been penalized. There could be several reasons. Trying to find out that reason could help resolve your problem.

Invest in Content Updating- Stop producing more content and take your attention to content that’s already published. Update them; include more relevant and updated information; include more relevant keywords; optimize that page for good UX.

Improve Site’s Speed- A common factor that can make the biggest difference. Even a second improvement in your site’s loading speed can boost its ranking significantly. Audit your site’s speed. If it’s slow, or less than the industry benchmark, hire a web design company India and have their developers improve the site’s speed.

Allow Time and Have Patience- The recovery will take time. Things won’t take a U-turn in a day or two. It could take weeks and months for your latest steps to come into effect and deliver the desired results. So, it’s important that you deploy patience.

These are five things top agencies do when their clients’ site’s search ranking drops. Follow suit. If you still need any help, get in touch with a trusted digital marketing agency in Canada.

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