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In the previous part, we talked about paid advertisements. If you’re looking to generate more leads and drive higher sales “quickly”, you should be open to invest in paid campaigns on Google, Instagram, Facebook, and other channels. If you didn’t read that post, please go here and read: 6 Uncomplicated Tactics to Bolster Your Digital Marketing ROI (Part 4)
Try Topical Marketing
A lot is happening in the world. You can use these events to bridge the gap between your brand and ground reality. It would make your brand more relevant. It would add a human touch to your business, which can be a key driver to generate you greater brand engagement recall.
Now, admittedly, topical marketing - which is focusing on a new, emerging, and trending topic - isn’t very simple. At times, it could end you up in controversies.
For instance, if you’re running a campaign on a current political topic - in the name of topical marketing - you can certainly end up in a storm of criticism if your message isn’t perfect.
So, you must be very wary of your topical marketing efforts. You don’t want to indulge in any controversial topics. You don’t want to publish creatives that can land you in the soup. We have seen many brands falling for this, inevitably incurring hefty losses and poor brand positioning.
At the same time, we have also seen many brands grow, sustain, and dominate based on topical marketing.
So, in all, it can be tricky. Topical marketing demands care and caution. But if done right, you can expect seamless returns at virtually zero cost. To stay on the safer side and run smart (and successful) campaigns around current topics, hire a good company that offers digital marketing services in Kolkata. You can even hire an SEO company in Kolkata if you want to focus on search and not social media platforms; although topical marketing campaigns require social media platforms to be louder and more impactful with higher ROI.