6 Uncomplicated Tactics to Bolster Your Digital Marketing ROI (Part 3)

digital marketing


In the previous part, we discuss just how big and important LinkedIn has become now. It is a must-be-on social media platform for every business owner. If you didn’t read that post, please go here and read: 6 Uncomplicated Tactics to Bolster Your Digital Marketing ROI (Part 2)

A Guest Blogging Blast

Wait, what?

Yes, you read that correctly.

Aside from the fact that guest blogging is one of the best off-page SEO techniques (just ask any good digital marketing company in Canada or USA), it also has plenty of benefits, including brand positioning and trust-building.

And these are the benefits that you can not only enjoy but even maximize for a greater impact by simply blasting guest posts.

The idea is simple: Publish (high-quality) content on many different websites in a very quick span. The objective is to “be everywhere” aka on important websites where your target audience goes.

Getting repeated exposure to the same audience – that’s hopping from one site to another - can improve your brand recognition and recall.

Following, retargeting these people via ads or even inbound measures can result in a significantly higher conversion.

So, start planning a rigorous guest blogging campaign.

Write for tens of other websites – that are well-reputed with an established audience base. Publish your content on them in a short span preferably within weeks. (After publishing your content, promote these pieces on social media. Engage with the audience in the comment section of these guest sites).

You will gain highly valuable backlinks, of course. At the same time, you will also drive higher brand traction.

For help with your guest blogging blast, hire a digital marketing agency in USA or Canada. After all, there’s a lot that needs to be done in this process - from finding the right websites to promoting these guest posts the right way. So, having experts by your side can certainly make things much simpler.