- Get link
- Other Apps
In the previous part, we discussed how creating more (and more) content can position your business to drive higher digital marketing ROI in the short and long-term. If you didn’t read it, please check it out here: 6 Uncomplicated Tactics to Bolster Your Digital Marketing ROI (Part 1)
Get (SUPER) Active on LinkedIn
A few years back, not many would have thought that LinkedIn would become one of the hottest social media platforms. But it has happened. It is happening.
If you aren’t already very active on LinkedIn, you’re missing big opportunities of tapping on underpaid attention.
Even though the platform has become saturated compared to just 6 months ago, the organic reach and engagement on LinkedIn remain very high.
Get yourself on LinkedIn. Have your brand presence there. Connect with relevant people in your industry; connect with the target audience.
Remember: LinkedIn is no more a B2B or recruitment platform; B2C can flourish as well. It comes down to your LinkedIn marketing strategy.
For instance, what kind of content you produce (and how you format that content), how you engage with others, what kind of call-to-action you’re planning to use on this platform – all these, and more, will play a key role in your LinkedIn strategy.
So, take your time to outline a smart LinkedIn marketing strategy and then go on to execute it. For help, consider hiring an SMO company in Kolkata.
Since LinkedIn must now be a very big priority for every business – be open to spending on LinkedIn marketing experts just as much as you would normally do on web development services in India.
LinkedIn is a goldmine of opportunity right now. Leverage on it to achieve more in less. It can significantly boost your digital marketing ROI.
NEXT PART: 6 Uncomplicated Tactics to Bolster Your Digital Marketing ROI (Part 3)
NEXT PART: 6 Uncomplicated Tactics to Bolster Your Digital Marketing ROI (Part 3)