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With the growing influence of digitalization and along with it, the increasing dependence of people on internet and smartphones, customers presently rely more on various online channels in order to have their travel-requirements fulfilled. Therefore, the leading Travel Companies focus on having a strong and reliable digital presence. Customers are mostly attracted to travel companies with an impressive brand value. And the digital platform is certainly the best for the purpose of online brand promotion.
In this connection, it is essential for the leading Travel Agencies to chalk out a user-responsive and futuristic SEO strategy. This would enable them to secure the top rank in the popular search engines.
Thus if you wish to drive the organic traffic of your website, you can hire premium services from the topnotch SEO company in India. Essentially speaking, over the years, SEO trends and techniques have undergone certain changes. So, educating yourself on the prevailing SEO techniques is an absolute necessity if you are to derive greater traffics for your travel website.
Fire-sure Hacks to Drive Maximum Traffic for Your Travel Websites
Cited below are some of the most sought after SEO tips to steer the organic traffic of your Travel websites. Take a look.
Optimize your Google Map Rankings
The best possible SEO strategy for your Travel Website is to optimize the Google Map ranking of your website. In fact, Google gives preference to the websites with high ratings and positive customer reviews. And, Google local listing enables you to generate maximum reviews and ratings. Furthermore, local listing enhances the local ranking of your site.
In order to do this, you need to first create a Google My Business Account with a detailed company profile comprising of all the relevant information. Along with this, you must optimize your page titles and verify the location of your business. Besides this, you need to put in long-tailed keywords along with suitable pictures so as to ensure greater local search volume of your site. Additionally, you may insert schema markup into your local address as well as the home page of your site.
List your Website with Various Travel Websites
Listing your Travel websites with popular travel portals and directories such as Trip Advisor, Yellow Page and the likes helps you generate maximum organic traffic for your website. Listing your websites with popular restaurants can also drive the traffic of your website to a great degree.
Website Speed Optimization
As per studies, the average loading time of a travel website is not more than 3 seconds. In this connection, you must ensure that the pages of your websites loads faster. This is because low speed yields in lower traffic. To enhance the speed of your website therefore, you must make use of effective speed optimization tools such as PageSpeed Insights, GTmetrix and such like.
Integration of Mobile-friendly Features into your Website
With increasing demand for smartphones, customers mostly use their phones to seek for exotic travel haunts and holiday destinations. Thus, it is essential to integrate mobile-friendly features into your travel website so that you may reach out to a wider pool of customers. For this purpose, you need to make your websites mobile responsive.
Keyword Optimization
Keyword Optimization is the core of SEO. For your Travel Websites to rank higher, you must derive proper and long-tailed keywords that would generate maximum traffic. Google gives maximum preference to keyword placement and optimization. In this connection, you have put in SEO-rich keywords. To optimize your keywords, you must have two or three target keywords, use proper meta descriptions. You may also use the Google Keyword Planner Tool to derive optimized Keywords.
So, if you wish to edge your competitors with higher organic traffic for your travel website, feel free to approach Kreative Machinez, the best SEO Company in Kolkata.
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