3 Social Media Tactics Small Businesses Need to Say Goodbye To

Facebook isn’t a go-to for advertisers. LinkedIn has emerged to be a #1 platform for B2B marketers. Snapchat is even more popular for a section of Gen Y. These developments clearly indicate how the social media marketing may have-and should have-shifted over the course. If you haven’t already kept up with its pace, it’s very likely that you’re getting poor ROI.

Here are 3 social media tactics small businesses need to say goodbye to in 2019:

Focusing on link back to websites

The organic reach of posts with plain links has become extremely low. Plus, even those that reach your audience, there’s very less chance of decent Click-Through Rate (CTR). So just focusing on generating click back to your websites would not only be ineffective but also repelling to your existing audience. So stop posting links on your Facebook, Twitter and other social platforms.

Aiming for mass following

No more is it about the number of followers and likes. It has finally dawned on the majority that it’s more about the conversion rate than just these superficial numbers. So if you’re still making efforts to gain more followers, you’re making a big mistake. Instead, focus on the conversion rate. That’s the most important metric here.

Sharing the same message across platforms

This is a problem among those who schedule their posts through a third-party platform. They simply bulk schedule the same posts across social media platforms. Given different channels have their own audience and requires distinct messages, this technique ultimately nulls, yielding no rewards whatsoever. So instead of trying to save your time, a few minutes of extra efforts can deliver you much higher return.

These are 3 old and outdated tactics that top social media marketing companies in Kolkata, India, have already said goodbye to-and you should too. Find a good SMO company in India and give wings to your small business on social channels.